Rich Allen Bio

Having retired from professional sport in 2013, Rich successfully transitioned into business leadership and entrepreneurship, serving as Head of Brand Partnerships for the NASCAR™ #98 racing team before becoming the Co-Founding Executive Director of the Professional Triathletes Organization. He subsequently served as Head of US Sales and Marketing for British triathlon brand Zone3™ before founding Stingray™, a Florida-based lifestyle gear brand, where he served as Founder and CEO. Rich sold the Stingray™ brand assets in 2023 and, following several sales consultancy engagements with GamePlan™ and ZeroWheel™, was appointed Head of Sales at Inside Success TV™, where he built and led a high-performance sales organization of more than 140 sales professionals. In 2026, Rich joined healthcare technology company Revdoc™ as Chief Revenue Officer, overseeing revenue growth strategy, sales, marketing, and strategic partnerships. Central to Rich's leadership philosophy is his commitment to coaching executives, managers, and sales teams in mental health, and the mindset and mental skills employed by elite professional athletes. He focuses on developing these skills and applying them in the workplace to strengthen leadership, elevate individual and team performance, and drive sustainable revenue growth. Prior to his business career, Rich competed as a professional athlete for 21 years, supported by Nike™, Gatorade™, and the British Olympic World Class Performance Program, among others. He remains the only British athlete in history to have won National Professional Championship titles across Sprint, Olympic, and Long-Distance triathlon, as well as duathlon. Rich proudly represented Great Britain at the Sydney 2000 Olympic Games [DNS] and Scotland at the Manchester 2002 Commonwealth Games. Throughout his sporting career, Rich won nine National Professional Championship titles, achieved seven Ironman™ professional podium finishes, and earned two silver medals at the Under-21 World Championships. He also secured professional victories at prestigious events, including the London Triathlon, Ironman™ 70.3 UK, and Powerman™ UK. Additionally, he held the Ironman™ swim world record for two years, completing the 2.4-mile swim in 43 minutes and 30 seconds. Pro Sports Career Highlights: 🥇9x BTF National Pro Champion 🥇Ironman™ 70.3 UK Pro Champion 🥇London Triathlon Pro Champion 🥇Royal Windsor Triathlon Pro Champion 🥇Powerman™ UK Pro Champion 🥇ETU European U21 Champion 🥈2x ITU World U21 Championships 🥈ETU European U21 Championships 🥉ITU World U21 Championships ✔️7x Ironman™ 70.3 Pro Podiums ✔️5x ETU European Cup Pro Podiums ✔️9th—ITU World Cup Ranking Best ✔️9th—World Pro Tour Ranking Best ✔️9th—Powerman™ World Ranking Best ✔️8th & 9th—ETU European Pro Championships 🇬🇧Team GB—Sydney Olympic Games [DNS] 🏴󠁧󠁢󠁳󠁣󠁴󠁿Team Scotland—Manchester Commonwealth Games