top of page

Rich Allen Bio

IMG_6558 8.34.33 AM.JPG

Former Pro Athlete 🏆 | Head of Sales at Inside Success TV 📺 | Coaching Corporate Executives, High-Caliber Sales Professionals, and Entrepreneurs to Unlock Peak Mental Performance 🧠 | Pro Athlete Mental Health Advocate Having retired from professional sport in 2013, Rich successfully transitioned into business leadership and entrepreneurship, serving as Head of Brand Partnerships for the NASCAR™ #98 motorsport team and as the co-founding Executive Director of the Professional Triathletes Organization. He later became the exclusive US distributor for the British triathlon brand Zone3™ and went on to found and serve as CEO of Stingray™, a Florida-based lifestyle gear brand. Rich sold the Stingray™ brand assets in 2023 and, following several short-term sales consultancy roles, was appointed Head of Sales at Inside Success TV™ where he leads the onboarding, training, development, and KPI performance of 140+ high ticket sales closers. Outside of this role, he works with the world’s business elite to achieve mental health equilibrium and maximize mental performance. Rich is also a Pro athlete mental health advocate and has worked with over 400 Collegiate and Pro athletes as a mental health mentor, helping them navigate the extreme loss of identity that comes with injury and retirement, guiding them in financial literacy, and mapping out career pathways for long term success beyond sport. Rich was a Pro athlete for 21 years, backed by Nike™, Gatorade™, and the British Olympic World Class Performance Program, among others. Over the course of his career, he won 9× National Pro Championship titles, earned 7× Ironman™ event Pro podiums, and secured 2× U21 World Championship silver medals. Rich also claimed Pro victories at iconic events including the London Triathlon, Ironman™ 70.3 UK, and Powerman™ UK. He remains the only British athlete in history to have won National Pro Championship titles across Sprint, Olympic, and Long-Distance triathlon, as well as duathlon, and for two years held the World Record for the Ironman™ swim, with a time of 43.30. Rich proudly represented Great Britain at the Sydney 2000 Olympic Games [DNS], and Scotland at the Manchester 2002 Commonwealth Games.

Executive Coaching

Invest in executive mental performance and mental health coaching that delivers measurable outcomes. Rich Allen helps corporate executives, high-caliber sales professionals, and entrepreneurs unlock sustained peak performance by applying the same proven mental performance strategies used by the world's top Pro athletes. Drawing on more than two decades as a professional athlete, mental performance coach, and executive leader, Rich teaches clients how to build unwavering confidence, develop relentless commitment and accountability, sharpen focus and execute consistently under pressure, master visualization, eliminate distractions, and cultivate gratitude and daily enjoyment. At the core of Rich's methodology is a commitment to mental health. He helps individuals and organizations remove stigma, create psychologically safe environments, encourage meaningful conversations, and develop practical strategies that support long-term mental wellness alongside sustained high performance. His coaching transforms high performers into the exceptional by improving decision-making, communication, emotional control, and execution when it matters most. The result is measurable improvements in leadership effectiveness, relationships and team culture, career progression, and sales performance. Whether working with CEOs, high ticket sales closers, or startup teams, Rich equips clients with the mindset, mental skills, and leadership habits required to consistently perform at their highest level, in business and in life. Executive coaching services include webinars/seminars, 1-on-1 mentorship, and HQ bootcamps.

Rich Allen Bio
Coaching
Featured In

As Featured In

Pricing & Plans

  • Elite Performance Program🏆

    1,500$
    Every month
    For Individual Corporate Executives, High-Caliber Sales Professionals, and Small Business Entrepreneurs | Starting at $1,500/Month
     
    • To Learn More Book a Free 30-Minute Discovery Zoom
    • A Long-Term Elite Performance Program For High-Achievers
    • Bi-Weekly 1-Hour 1-on-1 Zooms*
    • On Demand Text/Call Mentorship Support
    • Mental Skills and Mindset Coaching
    • Mental Health and Mental Wellness Mentoring
    • Business/Life/Sports Goal Mentoring With Full Accountability
    • Leadership and Realtionship Mentoring
    • Career Pathway Mentoring
    • Specific Sales Skills Coaching
    • *$1.5k Extra For Weekly 1-Hour 1-on-1 Zooms
  • Winning Mindset Webinar🏆

    3,000$
     
    For Corporate Leadership Teams, High-Caliber Sales Teams, and Small Business Teams | Starting at $3,000
     
    • To Learn More Book a Free 30-Minute Discovery Zoom
    • For High-Caliber Teams Who Want to Reach Peak Performance
    • 1-Hour Zoom Webinar/Onsite Seminar For up to 50 People*
    • Developing The 6 Core Athlete to Business Mindset Pillars
    • Includes Entertaining Stories of Resilience And Grit
    • Optional Q&A Will Conclude Webinar/Seminar
    • *$2k Extra For 51-100 People/$4k Extra For 101+ People
    • *Onsite Seminar is $5k/$7k/$9k For The 3 Tiers
    • Domestic Travel Included in Price
  • Peak Performance HQ Bootcamp🏆

    18,000$
     
    For Corporate Leadership Teams, High-Caliber Sales Teams, and Small Business Teams | Starting at $18,000
     
    • To Learn More Book a Free 3-Minute Discovery Zoom
    • For High-Caliber Teams Who Want to Reach Peak Performance
    • 3x 8-Hour Days of Coaching and Mentoring at Your HQ
    • For up to 50 People*
    • Includes Seminar, Small Group and 1-on-1 Sessions
    • Optional 5k Run Event [Recommended]
    • Mental Skills and Mindset Coaching
    • Mental Heath and Mental Wellness Mentoring
    • Business/Life/Sports Goal Mentoring
    • Leadership and Relationship Mentoring
    • Career Pathway Mentoring
    • Specific Sales Skills Coaching
    • *$12k Extra For 51-100 People/$24k Extra For 100+ People
    • Domestic Travel Included in Price
Prices & Plans
bottom of page