
Rich Allen Bio

Rich Allen coaches and mentors C-suite executives, entrepreneurs, high-caliber sales professionals, and elite athletes on the mindset, mental skills, mental health [removing the stigma], and mental wellness strategies used by the best Pro athletes to WIN; how to develop them and apply them to maximize human performance in business, sport, and life; elevating leadership, mastering relationships, mapping career pathways, achieving new goals, and creating impact that leaves a legacy. When working with elite athletes, he also mentors them in post-sports career planning; how to navigate the extreme loss of identity, address financial literacy, and transition their unique athlete skills into a successful new role. All a culmination of his own extensive experience in navigating professional sport, entrepreneurship, and corporate leadership. To learn more, navigate to the main menu to book a free and confidential discovery Zoom™. Rich was a professional athlete for 21 years, supported by Nike™, Gatorade™, and the British Olympic World Class Performance Program, among others. Over the course of his career, he won 9x National Pro Championship titles, earned 7x Ironman™ event Pro podium finishes, and secured 2x U21 World Championship silver medals. Rich also claimed professional victories at iconic events including the London Triathlon, Ironman™ 70.3 UK, and Powerman™ UK. He remains the only British triathlete in history [male or female] to have won National Pro Championship titles across Sprint, Olympic, and Long Distance triathlon, as well as Duathlon. Rich proudly represented Team Scotland at the Manchester Commonwealth Games, and Team Great Britain at the Sydney Olympic Games [DNS]. Having retired from professional sports in 2013, Rich successfully transitioned into business leadership, serving as Head of Brand Partnerships for the NASCAR™ #98 motorsports team and as Executive Director of the Professional Triathletes Organization. As an entrepreneur he later became the exclusive US distributor of Zone3™ triathlon gear and went on to found and serve as CEO of Stingray™, a lifestyle gear brand. Stingray™ became renowned for its support of four marine life conservation charities the Navy SEAL Foundation, and regular beach clean ups. Rich sold the Stingray™ brand assets in 2023, and having completed several sales consulting roles, he now focuses on his two passions; helping high performers achieve excellence, and elite athlete mental health advocacy. Pro Athletic Achievements: 🥇9x BTF National Pro Champion 🥇Ironman™ 70.3 UK Pro Champion 🥇London Triathlon Pro Champion 🥇Royal Windsor Triathlon Pro Champion 🥇Powerman™ UK Pro Champion 🥇ETU European U21 Champion 🥈2x ITU World U21 Championships 🥈ETU European U21 Championships 🥉ITU World U21 Championships ✔️7x Ironman™ 70.3 Pro Podiums ✔️5x ETU European Cup Pro Podiums ✔️9th—ITU World Cup Ranking Best ✔️9th—World Pro Tour Ranking Best ✔️9th—Powerman™ World Ranking Best ✔️8th & 9th—ETU European Pro Championships 🇬🇧Team GB—Sydney Olympic Games [DNS] 🏴Team Scotland—Manchester Commonwealth Games
Pricing & Plans
- NEW PROGRAM

The Silver VIP Program™🥈
750$Every monthFor C-Suite Executives, Entrepreneurs, High-Caliber Sales Professionals, or Elite Athletes- 1st Step—Book a FREE 30-Minute Discovery Zoom™
- Monthly 1-Hour 1-on-1 Virtual Meeting
- Weekly Text Support, Check-ins, and Goal Nudges
- Mindset—Mental Skills—Mental Health—Mental Wellness
- A Long-Term Performance Program to Achieve Excellence
- Mental Health Mentoring/Mental Wellness Mentoring
- Mindset Coaching/Mental Skills Coaching
- Leadership and Realtionship Coaching
- Business/Sport/Life Goal Coaching With Full Accountability
- For Business Execs—Health/Fitness/Sports Mentoring
- For Business Execs—Career and Leadership Pathway Mentoring
- For Athletes—Career Development and Transition Mentoring
- For Athletes—Financial Literacy Mentoring [RIA Partners]
- For Athletes Entering Retirement—Career Placement Support

The Gold VIP Program™🥇
3,000$Every monthFor C-Suite Executives, Entrepreneurs, High-Caliber Sales Professionals, or Elite Athletes- 1st Step—Book a FREE 30-Minute Discovery Zoom™
- Weekly 1-Hour 1-on-1 Virtual Meeting
- 24/7 Text Support, Check-ins, and Goal Nudges
- Mindset—Mental Skills—Mental Health—Mental Wellness
- A Long-Term Elite Performance Program to Achieve Excellence
- Mental Health Mentoring/Mental Wellness Mentoring
- Mindset Coaching/Mental Skills Coaching
- Leadership and Realtionship Coaching
- Business/Sport/Life Goal Coaching With Full Accountability
- For Business Execs—Health/Fitness/Sports Mentoring
- For Business Execs—Career and Leadership Pathway Mentoring
- For Athletes—Career Development and Transition Mentoring
- For Athletes—Financial Literacy Mentoring [RIA Partners]
- For Athletes Entering Retirement—Career Placement Support

Corporate/Team Event 🏆
18,000$For Corporations and Sports Teams of all Sizes- 1st Step—Book a FREE 30-Minute Discovery Zoom™
- 3x 8-Hour Days of Intensive Coaching on Location*
- Starts With Introductory 1-Hour Company/Team Seminar
- Mindset—Mental Skills—Mental Health—Mental Wellness
- Drives Your High Performing Team to Achieve Excellence
- Mental Health Training/Mental Wellness Training
- Mindset Coaching/Mental Skills Coaching
- Leadership and Relationship Coaching
- For Corporations—Health/Fitness/Sports Training
- For Corporations—Career and Leadership Pathway Training
- For Teams—Career Development and Transition Training
- Working With Corporate Employees and Leadership 1-on-1
- Working With Sports Team Athletes and Coaches 1-on-1
- *Additional Days for Larger Corps/Teams—Discounted @$4k/Day










